The 'Pangyo AlphaDome Complex' is a multifaceted cultural cluster located in the central commercial area of Pangyo Techno Valley, approximately 10 kilometers southeast of Seoul. It encompasses various facilities, including a hotel, residences, a concert hall, K-Pop experience centers, and retail spaces, all gathered in a 178,171-square-meter area.

This project aims to create a space where public cultural consumption and private cultural production can coexist, targeting the global market of visitors coming to Korea for Information and Communication Technology (ICT) businesses and K-Pop cultural experiences. The complex facility includes a 450-room hotel, 360-unit residences, a multipurpose concert hall with 1,100 seats, and an entertainment exhibition and retail spaces spanning 6,560 square meters.

The three 20-story hotel towers, each reaching a height of 70 meters, are connected with three-dimensional facades. The organic exterior design draws inspiration from the global wave of K-Pop, creating a flexible and unique media facade, offering a different and immersive experience known as 'The wave'.

1. #Competiton
2. #Domestic
3. #Gyeonggi-do
4. #Business
5. #Complex